Publish Date |
December 30, 2008 |
Category |
Social Science / Anthropology / Cultural & Social Business & Economics / Marketing / Research |
Price |
$18.99 |
ISBN: 9781416595243
Format: Paperback
Pages: 320
Publisher: Simon & Schuster
Published: December 30, 2008
"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's